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Mustela launches their UK ‘Skin Type Campaign’

Discover your baby’s skin type

www.mustela.co.uk/baby-skin-type

95% of mums believe it is important that their baby’s skincare products are formulated specifically for their skin type and would select a product based on this

proud to announce that they have launched their “Skin Type Campaign” within the UK. After 10 years of scientific research and clinical trials, Mustela remain the first brand of its kind to carry out extensive studies on baby’s skin which is what makes them so unique.

To support this campaign, Mustela has created a simple and informative online portal to guide mums in their moment of need. This unique portal encompasses a ‘how to diagnose your baby’s skin quiz’, that determines the baby’s skin criteria and allows the mother to discover which Mustela products are best suited for their baby’s skin. Mums will also be able to access ‘step-by-step how to bath time videos’ on YouTube to promote the importance of caring for your baby’s skin health; so, both mother and baby can confidently enjoy that precious bonding time.

This innovative venture is aimed to educate, and help mums successfully identify their baby’s skin type by breaking down their baby’s skin into 4 categories; Normal, Dry, Eczema-Prone and Very Sensitive which is often a misconception among mums. Parents can finally make an informed decision about the skincare choices for their children with Mustela’s Skin Type Campaign.

Skin Type Focus:Normal Skin: For soft and smooth skin

Mustela’s Normal Skin product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness.

Dry Skin: For rough and flaky skin

Mustela’s Dry Skin product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and with Ceramides + Cold Cream to nourish and maintain comfortable skin.

Very Sensitive Skin: For skin that reddens easily to daily stress factors

Mustela’s fragrance-free Very Sensitive product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and Schizandra to soothe sensations of tightness and tingling.

Eczema-Prone Skin: For extremely skin itchy skin with occasional red patches

Mustela’s fragrance-free Stelatopia product range is formulated with Avocado Perseose, a natural ingredient to hydrate and preserve the skin’s richness and Sunflower Oil Distillate to soothe and replenish the skin with key lipids.

About Mustela

As an expert voice in the parenting industry for over 60 years, Mustela is not only committed to its products, Mustela is also committed to parents. It supports new and future parents as they discover the joys of parenthood. For as long as the brand has existed, Mustela has provided a wealth of advice developed in collaboration with healthcare and infant care professionals. since the brand was first created, it has been supporting future and young parents as they discover the joys of parenthood. Every day, Mustela helps young parents provide their babies with the care that they need, guiding them harmoniously as they develop.

With an innovative knowledge of skin and a collaboration with health professionals (pharmacists, dermatologists, podiatrists, toxicologists, allergists, gynaecologists), Mustela proposes expert, efficient and chemical-free skincare systems. Internationally acknowledged, these innovations have resulted in 635 patents being registered by Expanscience Laboratories throughout the world over the last 15 years. Each product range contains natural ingredients all of which are guaranteed to nurture the skin and are hypoallergenic, high-tolerance and do not contain any parabens, phenoxyethanol, phthalates or alcohol.

Today, Mustela features around 50 products strengthening its unique dermatological expertise more powerfully than ever before. Innovative, safe, effective and increasingly natural, Mustela’s products protect babies’ skin, as well as the skin of new mothers.

Discover your baby’s skin type here: www.mustela.co.uk/baby-skin-type

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